Many medium to small size printers with limited budgets are faced with nagging questions regarding their Prepress Workflow:
- Do I have the right Prepress Workflow for my business?
These questions come at a time when most printers are facing increasing costs, diminishing margins, shorter press runs and more and more migration of traditional print work to digital and web publishing.
These economic and market trends are also compounded by traditional attitudes that profits come from the pressroom and that Prepress costs (investment) should always be minimized. It’s almost always easier to justify investing in the pressroom rather than in Prepress, “because the Pressroom makes money”. This attitude often leads printers to spend less on Prepress by neglecting options that would bring them an immediate ROI.
Often, small and medium size printers do not have a sufficient grasp of the huge technological changes that have transformed Prepress in the last 25 years. These changes continue to drive our industry through the increased use of computerized automation. Although some of these innovations have lowered the quality standards in some print market areas, they have also increased them in others.
Are you locking yourself out of some markets because of a lack of quality in Prepress? Some owners are technology-shy and rely on an in-house "guru" to make recommendations. Often, purchasing decisions are made without thorough review and analysis. On the other other hand there are no one-size-fits-all solutions that fit all printers and their specifications of quality, color management, and production output.
Take a closer look by asking yourself: What are the specific needs of my operation? What are the limitations of my current Prepress Workflow? Answering these questions will help you define what your prepress workflow needs are, and what budget resources you should allocate to resolving.
- Should we invest in an expensive full-featured workflow?
You need to consider your investment from a business standpoint. What will be your ROI in quantifiable terms (reduced labor costs, less downtime, reduced make-readies, and many more)? What will be your ROI less-quantifiable terms (improved quality, better customer satisfaction, improved customer retention, and many more)? It is important to realize that, from a business standpoint, the right investment in a Prepress Workflow can be as important and as profitable as an investment in the pressroom.
There are many features available with every Workflow which can be customized to your specific business needs. The benefits from these features can make a major contribution to your bottom line.