Printing Industry Trends and Impacts:
- Is digital printing going to overtake or eliminate offset printing?
This question comes at a time when most printers are facing increasing costs, diminishing margins, shorter press runs and more and more migration of traditional print work to a maturing digital and inkjet web publishing sector.
The relative short life of digital equipment and high cost of web inkjet equipment have caused many printers to pause before jumping in. But turn around production speeds, high profit margins on small runs and incentivized leasing terms have enticed others to take the plunge. What should you do? Do your clients need variable printing?
- Should we invest in digital printing equipment or should we modernize our current operation?
What will be your ROI in quantifiable terms (reduced labor costs, less downtime, reduced make-readies, and many more)? What will be your ROI less-quantifiable terms (improved quality, better customer satisfaction, improved customer retention, and many more)? What are the needs of your current and potential future customers? Certain sectors of the printing industry have been more insulated than others from the digital revolution, but change driven by technological advances and competitive market pressure is inevitable.
- Should we try to diversify to capture more business or specialize to capture clients by offering them special services?
While these approaches are not mutually exclusive, it pays to look at your strengths and weaknesses, and at your current and potential customer base to evaluate the right move for your business.